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We're the SEO and growth firm built exclusively for home care agencies. No agencies that also do dentists, plumbers, and gyms. Just home care — because the 11pm searcher deserves to find someone who understands.
"Five months in and our intake coordinator is overwhelmed — in the best possible way."
"Page 3 to position 1 in eight months. Caregiver applications doubled."
"Finally, people who don't try to sell TikTok ads to an 84-year-old's daughter."
"They understood our buyer faster than our own team did. Refreshing."
"I stopped doing job fairs. The caregiver pipeline runs itself now."
"Best money we've spent on marketing in twelve years of operating."
"Five months in and our intake coordinator is overwhelmed — in the best possible way."
"Page 3 to position 1 in eight months. Caregiver applications doubled."
"Finally, people who don't try to sell TikTok ads to an 84-year-old's daughter."
"They understood our buyer faster than our own team did. Refreshing."
"I stopped doing job fairs. The caregiver pipeline runs itself now."
"Best money we've spent on marketing in twelve years of operating."
It isn't. The buyer is different. The grief is real. The trust bar is higher. And the search behavior is unlike any other local service. That's why we do this — and only this.
It's the daughter, not the patient. She's 54, she Googled at 11pm, she's overwhelmed and skeptical. Every word of your site and every ranking strategy is built around her.
Google Maps. AI Overviews. ChatGPT recommendations. Bing. We engineer your visibility across every place an adult daughter might ask the question — not just blue links.
Trust is the conversion lever in home care. Photography, microcopy, real reviews, transparent pricing, real caregivers — every detail engineered to say "you can breathe now."
Eight years ago, our founder spent a Sunday night searching for in-home care for his mother. Every agency website looked the same. None said anything real. Most ranked their stock-photo competitors above local agencies that actually employed great caregivers.
He picked the wrong one. Twice.
That's why this agency exists — to make sure the families searching at 11pm find the local home care companies who deserve to be found. Not the franchises with the biggest marketing budgets.
Every agency on our roster gets a permanent feature in our nationwide directory of trusted home care providers. Families searching for care find you. Discharge planners and referral partners find you. Even our own SEO authority lifts you.
Most agencies stretch the work to fit retainers. We move with the urgency of an owner — because most of us have been one.
We tear apart your visibility, your site, and your three closest competitors — then show you exactly where the leaks are.
Weeks 1–2Technical SEO. Conversion redesign of priority pages. Schema, local entity setup, review-acquisition flow live.
Weeks 3–5Hyper-local service pages and authority content ship weekly. Most clients see first-page movement within 45 days.
Weeks 6–10The engine starts turning. Now we layer recruiting funnels, paid amplification, reputation flywheels.
Week 11+Home care SEO services typically range from $1,000 to $5,000 per month depending on your market competitiveness, service area size, and goals. Our engagements start at $1,297/month for single-territory agencies (Starter), $2,497/mo for multi-city or competitive metros (Growth), and $4,997/mo for multi-location operators and franchisors (Scale). Every plan includes technical SEO, content production, local search optimization, Google Business Profile management, review acquisition, AI search optimization, and reporting — no media markups, no platform fees. Setup is a one-time $497 specialist audit, far below the $2,000 most generalist agencies charge.
Most home care agencies see meaningful first-page rankings within 45–90 days for moderate-competition local keywords, and lead volume meaningfully increases in months 3–5. By month 8, organic search should be your highest-volume, lowest-cost lead source. We benchmark every 30 days against your starting baseline so the math is never fuzzy.
Local SEO ranks your home care agency for geographic searches like "home care near me" or "in-home senior care [city]." It focuses on Google's local 3-pack (the map results), Google Business Profile optimization, local citations on directories like Caring.com and A Place for Mom, NAP consistency, location-specific landing pages, and locally-relevant reviews. For home care agencies, local SEO drives 60–75% of organic inquiries.
Home care website design typically costs $5,000 to $25,000 for a strategic, conversion-optimized site. Our standard builds run $8,500 to $14,500 and include custom design (no templates), mobile-first build, conversion-optimized intake forms, HIPAA-aware contact handling, on-page SEO foundation, local schema markup, and CRM integration. Cheap template sites ($500–$2,000) consistently underperform on conversion and rarely rank.
Yes. AI search optimization is part of every engagement. Adult daughters increasingly ask ChatGPT, Perplexity, and Google's AI Overviews for home care recommendations — and these systems pull from structured data, citations, and authoritative content differently than traditional search. We optimize your content for entity recognition, ensure your agency is properly structured in schema markup, and build citations on sources AI models trust.
We work month-to-month after a 90-day initial engagement (which has a minimum because the foundation work is real and can't be undone in 30 days). After that, you can cancel any time with 30 days notice. 94% of our clients are still with us after year one — but that's a choice, not a contract.
Yes, exclusively. Non-medical home care, home health, senior living, and hospice — but we don't take dentists, plumbers, gyms, or anyone outside the home care ecosystem. That focus is our entire edge. We know your buyer, your regulators (HIPAA), your competitive set, and your franchise dynamics.
30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.