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Website Design

A website that makes her exhale.

Custom home care websites engineered for the adult daughter searching at 11pm. Mobile-first, HIPAA-aware, conversion-tested, on-brand. $8,500–$14,500 one-time, no monthly platform fees.

4.2×
Avg. conversion lift
1.2s
Avg. load time
100%
Mobile-first
4.2×
Avg. conversion liftAcross 147 client agencies
Why this matters

Your website is talking to the wrong person.

Most home care websites are written for the patient. The patient is not the buyer. The buyer is her 54-year-old daughter, exhausted from a week of figuring out medications, doctor's appointments, and Mom refusing to admit she needs help. She's on her phone at 11pm, oscillating between guilt, grief, and overwhelm.

A website built for her looks completely different from a website built for the patient. The language is gentler. The proof is more visible. The cost transparency is non-negotiable. The "next step" is clear and small (not "schedule a consultation" — that's too big a commitment when you're already exhausted).

We build home care websites the way Apple builds product pages: every pixel earns its place, every word reduces anxiety, every interaction moves her toward "I think these are the people."

What's included

Every engagement, every pillar.

No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.

📱

Mobile-first build

78% of home care visits start on mobile. Every page designed mobile-first, then enhanced for desktop. Sub-2-second load times.

💬

Conversion copywriting

Every word written for the exhausted adult daughter. Real, gentle, transparent. Microcopy on every form. Trust-building at every scroll.

📞

Intake-optimized forms

Multi-step intake forms that feel like a conversation, not an interrogation. Optional fields obvious. Phone-number-first design.

🔒

HIPAA-aware handling

Encrypted form submissions. No PHI stored client-side. Compliance documentation included. Your privacy policy actually accurate.

🎨

Custom brand design

No templates. Every site custom-designed for your agency, your service mix, your local market. Photography direction included.

⚙️

CRM & tool integration

Direct integration with AxisCare, ClearCare, WellSky, AlayaCare, Hubstaff. Lead automation. Calendar booking. Call tracking ready.

How we work

A clear plan from day one.

1

Discovery

Brand workshop. Competitor analysis. Voice & tone document.

Weeks 1–2
2

Design

Wireframes, then high-fidelity designs. Two rounds of revisions.

Weeks 3–5
3

Build

Mobile-first development. SEO foundation built in. CRM integrated.

Weeks 6–9
4

Launch

QA testing. Migration plan. 301 redirects mapped. Go-live.

Week 10
Transparent pricing

Three tiers. No surprises.

Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.

Starter
Single-territory independent agencies.
$1,297/mo
90-day minimum · month-to-month after
  • Google Business Profile optimization
  • Local citations & NAP cleanup
  • Technical SEO foundation
  • Healthcare schema markup
  • 2 SEO content pieces / month
  • Automated review acquisition
  • Monthly performance reports
Start with Starter →
Setup: $2,000 $497
Scale
3+ locations, franchisors, top-tier metros.
$4,997/mo
Custom scope · 90-day minimum
  • Everything in Growth, plus:
  • Multi-state SEO strategy
  • Digital PR & authority links
  • Custom content velocity (10+/mo)
  • Integrated PPC management
  • Weekly strategy calls
  • Quarterly strategy days
Talk to us about Scale →
Setup: $2,000 $497

And every client gets featured in our directory.

The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.

See how the directory works →
Featured Agencies
P
Pinecrest Home Care
★★★★★
O
Oakdale Home Care
★★★★★
M
Mainstay Senior Care
★★★★★
B
Bridgeway Care Group
★★★★★
Questions we get often

Honest answers, upfront.

How much does a home care website cost?

Our standard home care website builds run $8,500–$14,500 one-time, depending on complexity, service mix, and integration needs. That includes custom design (no templates), mobile-first build, conversion-optimized intake forms, HIPAA-aware handling, on-page SEO foundation, schema markup, and CRM integration. No monthly platform fees.

Do I own my website when you're done?

Yes. You own the design, the code, the content, and the domain. We hand it off cleanly with full documentation. No platform lock-in, no proprietary builder you can't leave.

Can I edit my own site after?

Yes. We build on WordPress or your CMS of choice, with a clean admin experience for non-technical editors. We also offer optional monthly support if you'd rather have us handle updates.

Related services

Explore more of what we do.

no pitch. no obligation.

See what your home care SEO could be.

30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.

★ Limited to 6 new agencies per quarter · Senior strategist on every audit
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