Sending Google Ads traffic to your homepage is a 1% conversion mistake. Sending it to a dedicated, message-matched landing page is a 6% conversion win. We build the pages that close the loop.
Your homepage tries to serve everyone: families researching care, caregivers looking for jobs, referral partners checking you out, existing clients logging into the portal. That's fine for organic visitors who arrived through a Google search and self-selected.
But when you're paying $42 per click for "dementia care Tampa" on Google Ads, sending that adult daughter to a homepage that talks about caregiver jobs and discharge planners is throwing money in a fire. Message-match is everything in paid traffic.
We build dedicated landing pages for every campaign: PPC by service, caregiver recruiting, referral partner outreach, seasonal pushes, geographic test markets. Each one converts 3–6× better than the homepage equivalent.
No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.
One page per Google Ads campaign. Headline matches the ad. Single CTA. Trust signals stacked. Mobile-first. 5–7% conversion benchmark.
Built for caregivers, not families. Pay transparency, benefits, application flow. 3–5× more applications than your generic "careers" page.
For discharge planners, social workers, geriatric care managers. Service comparison, response time guarantees, partner contact directly to clinical lead.
Holiday respite, post-surgical demand, flu season home health spikes. Pages built and shipped in 5–10 business days when timing matters.
Every landing page launches with at least one A/B test active. We compound conversion lifts month over month.
Lead routing direct to AxisCare/WellSky/ClearCare. Auto-assignment by territory. Slack/email notification within 90 seconds of submission.
Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.
The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.
See how the directory works →A landing page is built for one specific audience arriving from one specific source. No nav (or minimal nav), one CTA, message-matched to the ad or campaign. A regular page is a multi-purpose part of your site for general browsing.
Standard turnaround is 10–14 business days from kickoff to live. Rush production (5–7 days) is available at +35% rush fee for time-sensitive campaigns.
The complete SEO system built for home care agencies. We rank you for the searches adult daughters actually type — and turn that traffic i…
Learn more60–75% of home care inquiries come from local search. We rank you in Google's local 3-pack, optimize your Google Business Profile, and bui…
Learn moreAdult daughters are increasingly asking AI for home care recommendations. We engineer your entity structure, citations, and content so AI mo…
Learn more30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.