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Transparent pricing

Three tiers. No surprises.

Every plan includes all six service pillars. The difference between tiers is volume and senior strategist time — not feature gating. Plus a one-time $497 setup audit instead of the $2,000 most agencies charge.

Transparent pricing

Three tiers. No surprises.

Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.

Starter
Single-territory independent agencies.
$1,297/mo
90-day minimum · month-to-month after
  • Google Business Profile optimization
  • Local citations & NAP cleanup
  • Technical SEO foundation
  • Healthcare schema markup
  • 2 SEO content pieces / month
  • Automated review acquisition
  • Monthly performance reports
Start with Starter →
Setup: $2,000 $497
Scale
3+ locations, franchisors, top-tier metros.
$4,997/mo
Custom scope · 90-day minimum
  • Everything in Growth, plus:
  • Multi-state SEO strategy
  • Digital PR & authority links
  • Custom content velocity (10+/mo)
  • Integrated PPC management
  • Weekly strategy calls
  • Quarterly strategy days
Talk to us about Scale →
Setup: $2,000 $497
Honest comparison

How our Growth plan compares to a typical home care marketing agency.

No marketing fluff. Real Year-1 totals. The differences that actually matter.

Typical Agency
Home Care SEO Agency
Monthly retainer
$1,994/mo
$2,497/mo
One-time setup
$2,000
$497
Senior strategist
Add-on cost
Always included
AI search optimization
Not offered
Standard
Content per month
2 blogs + 2 emails
5 SEO pieces
Caregiver recruiting SEO
Higher tier only
Included
Multi-location local SEO
Up to 1 location
Up to 5 locations
Client directory feature
No
Yes (free perk)
Contract lock-in
6-12 months typical
None after 90 days
Year 1 total
$25,928
$30,461
Year 1 is ~$4,500 more — but you get a senior strategist, AI search, 2.5× the content, no recruiting upcharge, and no lock-in. Most clients say the senior strategist alone is worth the difference. By year 2, our clients average $11–25 per organic qualified lead — typically 60% lower than what they were paying before.
Pricing questions

Everything you'd ask on a sales call.

Why is the setup audit only $497 when most agencies charge $2,000?

Because the $2,000 setup is industry pricing inertia, not actual scope. We charge $497 because that's roughly what the audit costs us to produce well — a senior strategist's time, competitor research, and a 12-month roadmap. We'd rather win the engagement than win the setup fee. If you'd prefer to pay $2,000, we'll do extra work commensurate with the price.

Is there a long-term contract?

90-day initial minimum, then month-to-month with 30 days notice. The 90-day minimum exists because foundation SEO work (technical fixes, schema deployment, GBP rebuild, citation cleanup) takes that long to produce — paying for it once and quitting is wasted money. After day 90, you can cancel any time. 94% of clients are still with us after year one — that's a choice, not a contract.

What if I need more than the Scale tier?

Enterprise engagements (typically $7,000-$15,000/mo) are custom-scoped for franchisors, multi-state operators, and PE-owned aggregators. Contact us for a custom proposal.

Do you take ad spend commissions?

No. We bill a flat management fee and your ad spend goes directly to Google/Meta/etc. We never markup media or take undisclosed commissions. That's the largest hidden cost in most agency relationships and we don't do it.

What's included in every plan vs. just higher tiers?

Every plan includes all six service pillars: technical SEO, local SEO, content strategy, reputation management, AI search optimization, and conversion optimization. Higher tiers add more content volume per month, more locations, dedicated strategist time, integrated PPC management, and on-site/virtual strategy days. No feature gating — just volume and time.

no pitch. no obligation.

See what your home care SEO could be.

30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.

★ Limited to 6 new agencies per quarter · Senior strategist on every audit
📞 Call · (888) 229-8057 📅 Book audit