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The Team

Senior people. No outsourcing.

Every account at Home Care SEO Agency is run by a senior strategist with at least 5 years of home care marketing experience. Most of us have worked inside a home care agency — as marketing director, intake coordinator, or care manager — before joining the agency side.

Daniel Carrera · Founder & CEO

Started the agency in 2018 after spending a Sunday night searching for in-home care for his mother and realizing the entire industry was being out-marketed by lead aggregators. 14 years of digital marketing experience, 8 of them in home care. Lives in Lakewood Ranch, FL with his wife and two daughters.

Maya Tanaka · VP, Strategy

Former marketing director at a 6-location home care franchise group in the Pacific Northwest. Joined the agency in 2020. Leads strategy for our largest multi-location and franchisor clients.

Reggie Bell · Director of SEO

Eleven years of SEO experience, the last six in healthcare and senior care. Built the technical SEO playbook the agency runs on. Speaks at NAHC and industry events on AI search optimization.

Priya Shah · Director of Content

Former hospice nurse turned content strategist. Writes and edits the family-facing content that earns Google's E-E-A-T trust for our clients. Holds an MSN and is a registered nurse in Florida.

Marcus Webb · Director of Paid Acquisition

Eight years managing Google Ads and Meta Ads for senior care brands. Built our PPC methodology that achieves $35-$90 cost-per-booked-consultation benchmarks. Google Ads Certified, Meta Blueprint Certified.

Hiring philosophy

We don't hire junior account managers. We don't outsource client work overseas. We pay senior salaries and expect senior outcomes. The trade-off is that we grow more slowly than the agencies that scale on cheap labor — but our work is consistently better and our clients stay longer.

no pitch. no obligation.

See what your home care SEO could be.

30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.

★ Limited to 6 new agencies per quarter · Senior strategist on every audit
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