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These aren't marketing copy. They're the operating principles we use to decide who we hire, who we work with, and how we run the business.
Home care only. We turn down dentists, plumbers, gyms, and B2B SaaS clients — even when the revenue would help us hit growth targets. Generalist agencies always lose to specialists in the long run, and we'd rather be the specialist than the bigger generalist.
Every account is run by a senior strategist with 5+ years of home care experience. No junior account managers learning on your business. No offshore outsourcing of any client-facing work.
Real call tracking. Real conversion attribution. Real ROAS. We benchmark every 30 days against your starting position. If a month was bad, we say it was bad and explain why.
90-day initial engagement (the foundation work takes that long), then month-to-month with 30 days notice. We earn the relationship monthly, not contractually.
We handle PHI like a covered entity, not like a marketing agency. Encrypted communications. Audit logs. BAA-ready. Form handling that doesn't store PHI client-side. Privacy policies that are actually accurate.
We bill a flat management fee. Your media spend goes 100% to Google or Meta. We never markup media, take undisclosed commissions, or hide spend in line items. That's the largest hidden cost in most agency relationships and we don't participate in it.
30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.