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Most home care agencies treat recruiting like a side project — until they have 17 open shifts and panic. We build a continuous caregiver pipeline through SEO, paid recruiting ads, optimized applicant flow, and employer-brand content. 3–5× more applications, half the cost per hire.
There are caregivers in your market. There are CNAs looking for work. There are HHAs unhappy at their current employer. They just can't find you. Your jobs page is hidden three clicks deep. Your Indeed listing looks identical to 40 competitors. You have no employer brand. Your application form has 23 fields and asks for a SSN on step 2.
Meanwhile your operations team is paying premium agencies $1,500 per placement and burning out the schedulers trying to fill last-minute shifts. The cost of not having a marketing-driven recruiting pipeline is six figures a year for most agencies.
We build the entire recruiting funnel: SEO-optimized careers pages, paid recruiting ads on Facebook/TikTok/Indeed, optimized application flow, caregiver-testimonial content, and a referral-bonus engine. The pipeline becomes the asset.
No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.
Rank for "caregiver jobs near me," "CNA jobs [city]," "home health aide hiring." Search volume that compounds month over month.
Facebook, Instagram, TikTok, Indeed Sponsored. Targeted by zip, by certification, by job-seeking behavior. Sub-$50 cost-per-application typical.
Multi-step application that feels like a conversation, not paperwork. Save & resume. SMS-friendly. 3–4× completion rate vs. typical applicant tracking systems.
Real caregivers on camera, talking about why they work for you. The single most effective employer-brand asset you can build.
Branded referral program. SMS-based invites. Tiered bonuses. Most agencies see 30–40% of new hires come through referrals within 6 months.
Weekly applicant flow report. Cost per application, application-to-interview rate, interview-to-hire rate, 90-day retention rate.
Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.
The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.
See how the directory works →Industry average is $1,800–$4,200 per hire when you factor in agency fees, sign-on bonuses, recruiter time, and turnover. With a built-out marketing pipeline, our clients typically achieve $400–$900 per hire — and the marginal cost of the next hire drops as the pipeline matures.
Paid recruiting ads start producing applications within days. SEO-driven caregiver traffic takes 60–120 days to compound. Most clients see 2–3× application volume within 90 days of launch.
The complete SEO system built for home care agencies. We rank you for the searches adult daughters actually type — and turn that traffic i…
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Learn more30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.