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Eight years of playbooks distilled into one downloadable PDF. Local SEO, AI search, content, conversion, recruiting, reputation. Everything we know, given away.
The guide is structured the way we actually run engagements with paid clients. Eight chapters, 47 pages, written by our senior strategists. No fluff. No padding. The exact playbooks we use every day.
Who's actually searching at 11pm. The adult-daughter persona in detail. The 8-12 touchpoint journey. The emotional vs. rational decision factors. Why generalist marketing fails this buyer.
Winning the 3-pack. Google Business Profile optimization step-by-step. Citation strategy with the 70+ directories that matter for home care. NAP consistency audits. ZIP-level service area page strategy.
Site speed targets that actually matter. Mobile-first indexing. Healthcare schema markup (LocalBusiness, MedicalBusiness, Service, FAQPage, AggregateRating) with copy-paste examples. Crawlability and canonical hygiene.
Keyword research for home care (where the long-tail gold is). Service pages that convert. Condition-specific pages. The blog topics that actually drive inquiries vs. the ones that look impressive but never call.
The new playbook for ChatGPT, Perplexity, and Google AI Overviews. Entity recognition. Citation engineering. Schema architecture for answer engines. How to measure AI visibility.
Why home care sites convert at 1% and how to get to 5%. Form optimization principles. Trust signal placement. Multi-step intake design. The microcopy patterns that work.
The automated review acquisition flow. Response templates for every star rating. Crisis playbook for the bad ones. Multi-platform monitoring. Review syndication and schema markup.
The recruiting pipeline that doesn't depend on Indeed. SEO for caregiver searches. Paid recruiting ad strategy. Application form optimization. Caregiver testimonial content. Referral bonus mechanics.
The guide is co-written by Daniel Carrera (founder, 8 years home care marketing) and three of our senior strategists. Every chapter is based on actual engagements with the 147 home care agencies we've served.
Because the agencies who use this guide and execute well don't need us. The ones who read it and realize they want professional execution — that's who we want to work with anyway. Either outcome is good for us.
30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.