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GBP Management

Your Google Business Profile, fully managed.

Your GBP is the single most valuable real estate in local home care marketing. We optimize, monitor, and grow it — daily posts, photo refreshes, review responses, Q&A management. Done right, every month.

+213%
Profile views
+58%
Direction requests
8/mo
New 5★ reviews
+213%
Profile viewsAcross 147 client agencies
Why this matters

Your GBP isn't a profile. It's your storefront.

For 73% of adult daughters researching home care, the Google Business Profile is the first impression of your agency. Most owners set theirs up once in 2019, claimed it, added a few photos, and never touched it again.

A neglected GBP signals neglect everywhere else. Outdated hours. No recent posts. Photos from 2018. No responses to reviews. No answers to Q&A. Meanwhile, your competitor down the street is posting weekly, responding to every review within 4 hours, and posting fresh caregiver photos every quarter.

We treat your GBP like a daily-managed asset because that's what Google rewards — and that's what families notice.

What's included

Every engagement, every pillar.

No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.

📸

Photo management

Quarterly photo refreshes. Caregiver portraits, team shots, office photos, branded graphics. Optimized filenames, geo-tagged, properly categorized.

📝

Weekly GBP posts

Educational, seasonal, and promotional posts every week. Drives engagement signals Google rewards with higher local ranking.

Review responses

Every review responded to within 24 hours. Personalized responses, not templates. Crisis response on any review under 4 stars.

Q&A monitoring

We seed common questions with helpful answers. We monitor for new questions and respond promptly. We flag misleading user-submitted content.

🎯

Category optimization

Primary and secondary categories optimized monthly based on what's ranking for your priority keywords. Services list maintained.

📊

Insights & reporting

Monthly report on profile views, search queries, direction requests, calls, website clicks, and competitor benchmarking.

Transparent pricing

Three tiers. No surprises.

Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.

Starter
Single-territory independent agencies.
$1,297/mo
90-day minimum · month-to-month after
  • Google Business Profile optimization
  • Local citations & NAP cleanup
  • Technical SEO foundation
  • Healthcare schema markup
  • 2 SEO content pieces / month
  • Automated review acquisition
  • Monthly performance reports
Start with Starter →
Setup: $2,000 $497
Scale
3+ locations, franchisors, top-tier metros.
$4,997/mo
Custom scope · 90-day minimum
  • Everything in Growth, plus:
  • Multi-state SEO strategy
  • Digital PR & authority links
  • Custom content velocity (10+/mo)
  • Integrated PPC management
  • Weekly strategy calls
  • Quarterly strategy days
Talk to us about Scale →
Setup: $2,000 $497

And every client gets featured in our directory.

The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.

See how the directory works →
Featured Agencies
P
Pinecrest Home Care
★★★★★
O
Oakdale Home Care
★★★★★
M
Mainstay Senior Care
★★★★★
B
Bridgeway Care Group
★★★★★
Questions we get often

Honest answers, upfront.

Why does my GBP matter so much for home care?

Because adult daughters trust Google's curation more than your website. When they search "home care Tampa," the first thing they evaluate isn't your site — it's your GBP card: stars, photos, recent reviews, hours, response rate. A great GBP gets the click; a mediocre one loses to a competitor.

Can't I just manage this myself?

You can — but most owners can't consistently. GBP rewards consistency: weekly posts, fast review responses, fresh photos. Most owners do it heroically for 6 weeks then drop off. Managed GBP services exist because consistency at scale is what gets results.

Related services

Explore more of what we do.

no pitch. no obligation.

See what your home care SEO could be.

30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.

★ Limited to 6 new agencies per quarter · Senior strategist on every audit
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