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Plain-English definitions of the home care marketing and SEO terms you keep hearing in agency calls. Updated quarterly as the industry shifts.
Google's AI-generated summary answers shown above search results. Pulls from structured content and trusted citations. Now driving 15-22% of qualified home care inquiries for AI-optimized clients.
The discipline of increasing the percentage of website visitors who take a desired action (book a consultation, submit a form, call the agency). Industry average for home care is 0.8-1.4%; good is 3.5%; great is 5%+.
Google's quality signal: Experience, Expertise, Authoritativeness, Trustworthiness. Heavily weighted for healthcare content. Bylined content from real subject-matter experts (your RN, care manager) outperforms anonymous or AI-generated content.
The free business listing that powers Google Maps results and the local 3-pack. The single most valuable SEO asset for home care agencies.
The three businesses shown on a map above traditional search results for local queries. Receives 60-75% of clicks for local home care searches.
Total revenue from an average client over their entire engagement. Industry average for home care: $3,800-$6,200. The number every marketing decision should reference.
Identical Name, Address, Phone across every directory listing on the internet. Inconsistencies hurt local rankings. The first fix in any local SEO engagement.
Revenue generated divided by ad spend. ROAS of 4.0 means $4 of revenue for every $1 of ads. Home care benchmark: 3-5× sustained.
Structured data in your website's code that helps Google understand what your pages are about. Especially powerful for healthcare (MedicalBusiness, Physician, MedicalProcedure schemas) and reviews (AggregateRating schema gives you stars in search results).
30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.