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Referral partners — discharge planners, GCMs, social workers, physician offices — drive 30–50% of home care revenue at top-performing agencies. We build the systematic outreach, marketing collateral, and partner-facing assets that turn occasional referrals into a consistent pipeline.
At most home care agencies, referral partner relationships are managed by one overworked community liaison who knows their top 20 contacts by name — and has zero systematic outreach to the other 200+ potential referral sources in the territory. The next 100 referrals are sitting on a list nobody calls.
Meanwhile, the partners who do refer get no acknowledgment, no monthly check-in, no co-branded family-facing materials, no early access to capacity, no preferred-partner anything. So they refer to whoever is in front of them this week — which is usually your largest competitor.
We build the referral partner program that systematizes outreach, recognition, and relationship deepening. Marketing collateral. Monthly outreach automation. Partner-only landing pages. Quarterly partner events. The infrastructure that turns referrals from accidental to inevitable.
No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.
Full identification of every referral source in your territory: hospital discharge planners, SNFs, ALFs, GCMs, physician offices, social workers, hospice, attorneys.
Monthly outreach sequences to active and dormant partners. Educational content, capacity updates, partner-only resources.
Professionally-designed family-facing handouts partners can give to families. Co-branded options. Print-on-demand fulfillment.
Dedicated pages with response-time guarantees, clinical lead contact, scope of services, recent outcomes. Trust signals for clinical referrers.
Quarterly CEUs, lunch-and-learns, partner appreciation events. The relationship deepeners that make you the default referral.
Tracking which partners are referring, which are dormant, which are growing, which are at risk. The data that informs your liaison's week.
Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.
The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.
See how the directory works →Both. A great liaison is irreplaceable for relationship depth. But most liaisons are overwhelmed and have no marketing infrastructure to leverage. We provide the infrastructure — collateral, automation, landing pages, event planning — so your liaison can spend their time on relationships, not logistics.
Re-activation of dormant partners typically shows within 30–60 days. New partner acquisition compounds over 6–18 months. Top-performing partner programs become the largest single source of revenue within 2–3 years.
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