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Local Search & Maps

Win the 3-pack. Own your map.

60–75% of home care inquiries come from local search. We rank you in Google's local 3-pack, optimize your Google Business Profile, and build the citation foundation that compounds over time.

#1
Local pack ranking
+58%
Avg. call volume
72
Citations built
#1
Local pack rankingAcross 147 client agencies
Why this matters

If you're not in the map 3-pack, you're invisible.

When an adult daughter searches "home care near me" or "in-home senior care Austin," Google shows three local businesses on a map — before the regular results. That 3-pack gets 60–75% of all clicks. If you're #4 or below, you're effectively page 2.

Getting into the 3-pack requires more than just a Google Business Profile. It requires proximity signals, prominence signals, and relevance signals — plus 70+ citation listings that match exactly, a steady review velocity, and location-specific content. Most generalist agencies stop at "verify the GBP" and call it done.

Local SEO is the single highest-ROI marketing channel in home care. We engineer your entire local footprint — GBP, citations, reviews, schema, location pages — until Google has no choice but to rank you locally.

What's included

Every engagement, every pillar.

No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.

📍

Google Business Profile

Full GBP optimization: categories, services, attributes, photos, posts, Q&A. Weekly posts. Quarterly photo refreshes. Real management, not "set and forget."

📋

Citation building

70+ NAP citations on directories home care families actually use: Caring.com, A Place for Mom, BBB, Yelp, Yellow Pages, plus 60+ industry-specific directories.

Review velocity

Automated review request flow that gets you 3–8 new Google reviews per month. Review response templates. Negative review crisis playbook.

🗺️

Service area pages

One page per city, neighborhood, or ZIP you actually serve. Real local references — landmarks, hospitals, senior centers — not generic "we serve [city]" thin content.

🏥

Healthcare schema

LocalBusiness, MedicalBusiness, and Service schema correctly nested. AggregateRating from your real reviews. The structured data Google needs to trust you locally.

📊

Local rank tracking

Daily rank tracking across your service area at the ZIP level. You see exactly where you rank for every priority keyword, and where you're still losing.

How we work

A clear plan from day one.

1

GBP teardown

Full audit + competitor comparison. We see exactly why you're losing.

Week 1
2

Foundation

Citations cleaned, NAP corrected, GBP rebuilt, schema deployed.

Weeks 2–4
3

Acceleration

Service area pages shipped. Review velocity kicked off. Daily posts started.

Weeks 5–10
4

Defense

Ongoing optimization, GBP posts, review responses, citation monitoring.

Ongoing
Transparent pricing

Three tiers. No surprises.

Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.

Starter
Single-territory independent agencies.
$1,297/mo
90-day minimum · month-to-month after
  • Google Business Profile optimization
  • Local citations & NAP cleanup
  • Technical SEO foundation
  • Healthcare schema markup
  • 2 SEO content pieces / month
  • Automated review acquisition
  • Monthly performance reports
Start with Starter →
Setup: $2,000 $497
Scale
3+ locations, franchisors, top-tier metros.
$4,997/mo
Custom scope · 90-day minimum
  • Everything in Growth, plus:
  • Multi-state SEO strategy
  • Digital PR & authority links
  • Custom content velocity (10+/mo)
  • Integrated PPC management
  • Weekly strategy calls
  • Quarterly strategy days
Talk to us about Scale →
Setup: $2,000 $497

And every client gets featured in our directory.

The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.

See how the directory works →
Featured Agencies
P
Pinecrest Home Care
★★★★★
O
Oakdale Home Care
★★★★★
M
Mainstay Senior Care
★★★★★
B
Bridgeway Care Group
★★★★★
Questions we get often

Honest answers, upfront.

What is the Google local 3-pack?

When you search a local query like "home care near me," Google shows a map with three businesses listed above the regular search results. That's the 3-pack. It receives 60–75% of all clicks for local searches and is the single most valuable real estate in local SEO.

How long does local SEO take to rank?

Local SEO moves faster than national SEO. Most clients see meaningful 3-pack movement within 30–60 days for moderate-competition cities. Highly competitive metros (NYC, LA, Chicago) take 90–120 days.

Do I need separate pages for every city I serve?

Yes — if you actually serve them and can write about them honestly. Real local content (landmarks, hospitals, senior centers, neighborhoods) ranks. Thin "we serve [city]" template pages don't rank and can actually hurt you.

Related services

Explore more of what we do.

no pitch. no obligation.

See what your home care SEO could be.

30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.

★ Limited to 6 new agencies per quarter · Senior strategist on every audit
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