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Content & Editorial

Content that answers her actual question — and ranks while doing it.

Stop publishing "5 Tips for Healthy Aging." Adult daughters are asking specific, urgent questions at 11pm. We write the content that answers them — and ranks for the long-tail searches that actually convert.

5/mo
Pieces shipped
2,400+
Keywords ranking
62%
Of leads via blog
5/mo
Pieces shippedAcross 147 client agencies
Why this matters

Generic wellness blogs don't rank. And they don't convert.

Most home care content marketing looks like it was generated by an AI in 2022. "10 Benefits of Senior Companionship." "Tips for Aging Gracefully." "How to Stay Active in Retirement." These articles do nothing — they don't rank for searches anyone is actually doing, and they don't convert the few visitors who land on them.

The adult daughter searching at 11pm is asking specific, urgent questions: "How much does 24-hour home care cost in Cincinnati?", "What's the difference between home health and home care?", "Can Medicaid pay for in-home dementia care?", "How do I get my mom to accept a caregiver?"

We write content that answers her actual questions, in her actual voice, optimized for the actual searches she's making. That's the content that ranks. That's the content that converts.

What's included

Every engagement, every pillar.

No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.

🎯

Keyword research that converts

We identify the long-tail, high-intent queries adult daughters actually search — not the vanity keywords that look impressive but never call.

📝

SEO service pages

Deep, conversion-optimized pages for every service you offer: companion care, personal care, dementia care, post-surgical, hospice support, respite.

🏥

Condition-specific pages

Parkinson's, Alzheimer's, MS, stroke recovery, post-op. Family members search by condition — we rank you for every one you serve.

📚

Evergreen resource library

The cost of home care guides. Medicare and Medicaid explainers. "How to talk to mom about care" resources. The content that ranks for years.

✍️

Real expert authorship

Bylined by your owner, RN, or care manager — not AI, not freelancers in Pakistan. Google's E-E-A-T requirements demand real expertise.

📊

Content performance

Monthly review of which pieces are ranking, which are converting, which need refresh. We don't just publish — we maintain the library.

Transparent pricing

Three tiers. No surprises.

Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.

Starter
Single-territory independent agencies.
$1,297/mo
90-day minimum · month-to-month after
  • Google Business Profile optimization
  • Local citations & NAP cleanup
  • Technical SEO foundation
  • Healthcare schema markup
  • 2 SEO content pieces / month
  • Automated review acquisition
  • Monthly performance reports
Start with Starter →
Setup: $2,000 $497
Scale
3+ locations, franchisors, top-tier metros.
$4,997/mo
Custom scope · 90-day minimum
  • Everything in Growth, plus:
  • Multi-state SEO strategy
  • Digital PR & authority links
  • Custom content velocity (10+/mo)
  • Integrated PPC management
  • Weekly strategy calls
  • Quarterly strategy days
Talk to us about Scale →
Setup: $2,000 $497

And every client gets featured in our directory.

The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.

See how the directory works →
Featured Agencies
P
Pinecrest Home Care
★★★★★
O
Oakdale Home Care
★★★★★
M
Mainstay Senior Care
★★★★★
B
Bridgeway Care Group
★★★★★
Questions we get often

Honest answers, upfront.

How much content do I need?

2–5 pieces per month is the sweet spot for most home care agencies. Less than that and SEO momentum doesn't build; more than that and you're generating noise instead of authority. Our Starter plan includes 2 pieces, Growth includes 5, Scale includes 10+.

Do you use AI to write content?

We use AI as a research and drafting assistant, but every piece is written, edited, and fact-checked by a human content specialist — and bylined by your real subject-matter expert (you, your RN, your care manager). Pure AI content is increasingly penalized by Google and never builds the E-E-A-T authority home care needs.

Related services

Explore more of what we do.

no pitch. no obligation.

See what your home care SEO could be.

30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.

★ Limited to 6 new agencies per quarter · Senior strategist on every audit
📞 Call · (888) 229-8057 📅 Book audit